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Q. Presently employed as?
• Self-employed, CEO of More Than Media.
Q. Explain the nature of your business or your role within New Media?
A. More Than Media is a boutique digital design, development, and strategy consultancy.
Q. Location of your business or company?
A• We are based in Johannesburg but operate internationally.
Q. How do you see new media playing itself out in the future, what will be your contribution to the industry?
A. New media will continue to evolve and extend its reach through different channels. What was once classified as “new media” only 5 years ago, such as blogging and podcasting for example, is now very much part of mainstream media. Social media is the new media of today and already Facebook and Twitter are considered mainstream. I believe that instead of focusing on the future of new media we should be focusing on accessibility and coming up with innovative ways of getting technology into the hands of the disenfranchised, especially in Africa where this is a major constraint. We saw how effectively social media was used by the public during the recent turmoil in Egypt and Tunisia but this was made possible by the high penetration of mobile devices and advanced infrastructure. The focus should be on finding solutions to enable people in poorer nations like Somalia and Sudan to do the same.
Q. To new comers how should they structure their time with new media namely blogging, twitter, Facebook, You Tube etc. For people whose industry does not involve any form of media, how do they manage their time and not become overwhelmed?
A. There is no ‘one-size-fits-all’ solution and it’s a matter of personal preference. In my experience there are many different uses for new media (e.g. business, personal etc.) and you should never feel pressurised into spending a certain amount of time online. If you’re a new comer, experiment with one social media account and see how it goes.
Q. New Media is being used by children as young as five, that said, it is clear if you do not keep abreast with trends in new media you inclined to feel isolated from main stream living, what advice do you have for people who have lagged behind and would like to know where to begin?
A. It’s never too late to learn! My 70 year old grandmother is very active on Facebook and she had previously never used a computer before. A great introduction to new media is through a mobile phone since it’s something that most people already feel comfortable with and the majority of handsets have built-in cameras and support social media applications.