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A. CEO Zoopy Pty Ltd
Q. Explain the nature of your business or your role within New Media and print in your case?
A. Zoopy is a mobile video entertainment platform that delivers bite-sized videos of the latest news, sports and entertainment created especially for mobile, so your phone will love it! Zoopy delivers The World In 90 Seconds to hundreds of thousands of users a month, many of whom don’t have access to computers or televisions for that matter.
oopy is a mobile video tabloid, delivering The World in 90 Seconds across news, sports and entertainment.
Q. Location of your business or company?
A. Our head office is in Cape town and we have a regional content office in Johannesburg as well.
Q. Links to your website/s?
A. Visit our mobi site (or website if you prefer) at http://www.zoopy.com. And look for the links on our site to download our iPhone, Blackberry and Android apps.
Q. How do you see new media playing itself out in the future, what will be your contribution to the industry looking towards the future now?
A. In a sense, new media is not so new anymore. There will always be something extra, something different, something that provides a new spin on something old. But multimedia and sharing are now part and parcel of our lives. Just about any site doing business on the web or mobile needs to be thinking of how to provide the tools and opportunities to bring their community together through sharing and collaboration – and photos and videos are an integral part of the process. As far as Zoopy’s contribution goes, we’re bringing quality video entertainment, produced at a professional level, to the mobile medium which has largely presented users with one of two options: (1) really poor quality content; or (2) more recently, TV episodes. What we create is made for mobile from the start. Short, sharp and interesting. As far as my personal contribution, I’ll always be involved in the online and mobile industries, wherever the journey make take us all 🙂
Q. To new comers how should they structure their time with new media namely blogging, Twitter, Facebook, YouTube etc. For people whose industry does not involve any form of media, how do they manage their time and not become overwhelmed?
A. This is an interesting question, because many people are starting to suffer from what’s being called ‘social media fatigue. Google Plus has just popped up too, making the social media and networking space a very saturated one, and one that can sap both energy and time. The best advice would be to use the platforms for different things rather than trying to duplicate your efforts. Perhaps use Facebook for close family and friends, Twitter for the world at large (and as a news feed) and YouTube so that you link to your videos within Facebook and Twitter.
Q. New Media is being used by children as young as five, that said, it is clear if you do not keep abreast with trends in new media you inclined to feel isolated from main stream living, what advice do you have for people who have lagged behind and would like to know where to begin?
A. The easiest way of keeping in touch with the latest general trends in this space would be to read daily updates at sites like Mashable.com and TechCrunch.com. But it’s also a good idea to sign up to Twitter and start following people in the industries you’re interested in.