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Graham Welch, the General Manager for Editorial Policy at the SABC, held a workshop to discuss the long-overdue changes in policy being negotiated currently.
With a series of stakeholder meetings behind them, Welch’s team will start holding public hearings till November, which will result in a draft. The public is encouraged to comment on this, and the final policies should be put into place around 2014/5.
The editorial policies apply to all branches within the SABC including television and radio. They span issues such as language, universal access, local content and religious programming.
Welch spoke to Elna Schütz about why a strong editorial policy is critically important, yet no magic bullet. Although the SABC policy should be renewed every 5 years, the last review was in 2003.

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Unveiling the plaque for the Telkom Higway Africa Building, Rhodes University, Grahamstown

L-R Dr. Mabizela, Rhodes University, Mr Yeye, SABC Eastern Cape & Mrs Kali Telkom

The official opening of the Telkom Highway Africa Building was officiated by Dr. Sizwe Mabizela,  Dr Sizwe Mabizela, the Deputy Vice Chancellor of Academic and Student Affairs Rhodes University and Mrs Brenda Kali, Telkom Group Executive: Group Communicaqtion and Brand.  Mabizela thanked Telkom for the long standing relationship it has formed with Rhodes University stating that the relationship between Corporate and Academia was vital for sustainable growth and development in Africa.  Kali, graciously accepted the gratitude however spoke emphatically about the role journalism plays in telling the stories of Africa.  Kali emphasised Telkom’s support for journalism and their committment thus far has made them proud to be associated with the high standard of Journalism produced in the industry of media.

Mr. Zola Yeye, Regional Manager, SABC Eastern Cape who was master of ceremonies for the days proceedings further  acknowledged SABC’s pride in the association with Highway Africa.  SABC will be covering the New Media Awards ceremony at the annual SABC Telkom Highway Africa Conference which will be held this year from the 17-19 September 2011, at the Cape Town International Conference Centre (ICC).

Telkom’s association with Rhodes University extends also to the Rhodes Univesity Computer Science Division.  Dr. Peter Clayton Deputy Vice-Chancellor: Research and Development was also present at the official opening acknowledged to witness the ceremony alongside the academics of the Rhodes Univeristy School of Journalism and staff and students of the university. Director of Highway AFrica Chris Kabwato, Director of Highway Africa proudly looked on and acknowledged and applauded the opening with Professor Jane Duncan  Highway Africa Chair of Media and Information Society.

While it was a clear yet wind swept day, it can be said the ceremony was a total success enjoyed by all present.

Q. Presently employed as?

A. Co-founder and technical ninja at Motribe.

Q. Explain the nature of your business or your role within New Media and print in your case?  

A. Motribe is a platform for hosting mobile communities. The company is less than a year old and already has over 1.5 million users. It powers mobile communities for well-known brands like Guinness in Nigeria and Rexona in Kenya. As the co-founder, Vincent is responsible for building and scaling the Motribe platform and keeping the company ahead of innovation in the mobile space.

Q. Location of your business or company?

A. Motribe is based in Cape Town, South Africa R. Links to your websites: http://motribe.com/ and http://motribe.mobi/

Q. How do you see new media playing itself out in the future, what will be your contribution to the industry looking towards the future now? 

A. ‘New’ media is becoming strongly focused on mobile as the sales of mobile devices overtake PCs and the shift in internet usage from desktop to mobile takes hold. Increasingly social connection between people and people, people and companies and people and their devices has become key in the way we make meaning from our lives. Organising the clutter and creating spaces where we can feel safe and willing to engage is going to be one the most important social tasks over the next decade and this is the area that I spend most of my time working on solutions.

Q. To new comers how should they structure their time with new media namely blogging, Twitter, Facebook, YouTube etc. For people whose industry does not involve any form of media, how do they manage their time and not become overwhelmed?  

A. For most people there will be a few services that remain core to their lifestyles and many that come and go. My advice is to create accounts on all of them so that you get a good personalized URL or username and then assess the service over time. You never know which one is going to take off and you should get in early. If you think you don’t have enough time it’s because you’re not filtering the noise well enough and this comes with practice.

Q. New Media is being used by children as young as five, that said,it is clear if you do not keep abreast with trends in new media you inclined to feel isolated from main stream living, what advice do you have for people who have lagged behind and would like to know where to begin? 

A. Start by getting yourself involved again, there is no excuse for acting like the last 20 years didn’t happen.

  • Build a mobile social network with
  • Motribe
  • motribe.com •
  • Conversation is the key to a successful mobile community.
  • Use Motribe to create the content, host the conversation and do it all on the mobile web.
  • http://motribe.com/

Q. Presently employed as?
A • Chief Operation Officer and co-founder at Social Code Online Agency
A • Owner at Gregor Rohrig Photography

Q. Explain the nature of your business or your role within New Media and print in your case?

I am a media professional and entrepreneur, currently the Chief Operations Officer and co-founder of Social Code Online Agency, a dynamic digital agency based in Cape Town. Social Code is a technology based agency that focused on social media and digital product development. The very nature of this business revolves around everything that is digital, online, and in the new media field.

Prior to moving to Cape Town to start up Social Code I was Head of Digital Innovation at Avusa Media. There I was responsible for overseeing and managing the company’s first digital innovation unit, which focused on developing cutting-edge mobile & web applications for the South African internet. During my time at Avusa I was part of a digital swat team that successfully shifted the corporate mindset to think and act digital. My role allowed me to contribute and grow the digital business which resulted in Times LIVE reaching a record breaking 1 million unique users and over 500 000 unique domestic users.
In 2009, my team and I were involved in the successful launch of the award winning Times LIVE, the re-branded and re-designed digital home of The Times and the Sunday Times – having further re-developed Times LIVE Mobile, Times LIVE Multimedia, and Times LIVE Blogs. Other projects include, Go2010, Times Explorer, SA Elections.
In 2007, I was involved in the successful launch of The Times and the conceptualization, implementation and management of The Times Multimedia operation. As the appointed Times Multimedia Production Editor, I oversaw the general technical production of multimedia products; developed rich media style guides and strategies, as well as managing and training a team of multimedia producers.
In 2006 I also co-founded the award winning student resource site, Jo’s Toolkit, which won the highly acclaimed Highway Africa Innovative Use of New Media Award.
Location of your business or company?

Q. Where are you based?

A. Cape Town

Q. Links to your websites:

http://www.socialcode.biz/

http://www.gregorrohrig.com/

Q. How do you see new media playing itself out in the future, what will be your contribution to the industry looking towards the future now?

A. My contribution towards the future will be the same contribution have made in the past thus far. What I, and my company does, is ultimately enabling brands, people, and business to have a digital presence and understanding. With every new client, project, product launch, and consultation, another member of society or a business is taken one step further into entering and partaking in the new media environment. Digital agencies and online professionals in general are enablers, who are stimulating the shift into the digital new media era. Therefore no matter how new media plays out in the future what we do now will be just as effective as new media plays itself out. Once you have the ability to aid people and companies into embracing media now, the job is done for the future.

Q. To new comers how should they structure their time with new media namely blogging, Twitter, Facebook, YouTube etc. For people whose industry does not involve any form of media, how do they manage their time and not become overwhelmed?

Consumption behaviour adapts to the technologies we are exposed to. Blogging, Twitter, Facebook, Youtube already play a huge and important part in our lives. We use our phones to access all these networks, we even use our tv’s to watch You Tube.

New technologies ultimately become part of every day life, they become our routine means of how we communicate and interact. As such, new technologies will ultimately structure themselves organically (either by them or us adapting to them) just as the introduction of the TV,Cellphones, etc have introduced and established themselves into our every day workings.
It’s important to interact with all these technologies, and thus would not argue a required time structure, since the use of these technologies will inevitably become part of ones every day life… As well as this digital media is so versatile that any type of industry can make use of one form of online media or another, there’s a space for everyone in digital you just have to find what works best.

Q. New Media is being used by children as young as five, that said,it is clear if you do not keep abreast with trends in new media you inclined to feel isolated from main stream living, what advice do you have for people who have lagged behind and would like to know where to begin?

A. Ask those around you that are using the technology. Get them to show you what they use online, on their phone, etc. Then, use Google, do some research, all the information required to understand what is going on is available online anyways, and the barriers of entry are getting less and less. Also, many people are scared, they are worried that they will not understand or adapt to using new technologies – but there are plenty of examples of people who have been scared but have overcome that angst by just trying out what is offered. We must not forget that technology has become so much more intuitive and because we live in a society, surrounded by technology/new media 24/7, we actually are in tune much more now than ever before.

By Rose Molefe and Moagisi Letlhaku

The annual SABC-Highway Africa New Media Awards in association with the Open Society Institute of West Africa (Osiwa) took place on Monday night, 7 September, at the 1820 Settlers Monument in Grahamstown. Pioneered nine years ago, the awards have become one of the major events for the recognition, reward and celebration of creativity for new media technologies in Africa.

Absa was proud to host the awards ceremony during their Absa Africa Night. “Absa is passionate about investing in great African stories that are told best by Africans,” said Maxwell Pirikisi, Head of Stakeholder Management Absa Group Corporate Affairs. Read the rest of this entry »